SONE
SONE
KEYWORDS / UX DESIGN / USER INTERFACE / WEB DESIGN / PROTOTYPE / WIREFRAME / DESIGN SYSTEM / BRANDING / GENERATIVE AI / TECH / MOTION
THE CLIENT
Sone is a software company that uses innovative technology
of generative art to create highly personalized printed artwork visualized through recorded sound.
The slogan "Alive & Sound" connects with the concept of being alive with our sound capturing product, creating memories that last and become tangible.
project
Context / University Semester Final
Location / Berlin
Date / February 2022
Key Responsibilities / Brand Strategy / UX Research
Prototype / Design System / Web Design / Design Direction
Motion Design / Interaction Design
In Collaboration with / Fiorella Bernuy / Antonia Contreras / Kate Horbava
Evelyn Fuchs / Camila Castillo
THE oBJECTIVE
After collecting data from our primary and secondary research, we concluded as a team that for a lot of people, eternity is about preserving memories because they are a
big part of who we are. Even though it's a great way to
record memories and thoughts, the use of social media
can be a constant interruption and a distraction in our lives.
Bearing this in mind, our challenge to solve is to find a way to preserve memories without interrupting the present moment. Using generative AI, we created an app that is a useful way to remember special moments in a tangible way, without having the burden of difficult and/or distracting technology.
Crossing the boundary between
human interaction and generative art.
THE SOLUTION
Create a product that crosses the boundary between human interaction and generative art, in order to create a tangible memory that lasts. Sone's mission is to help people savour their most beautiful, significant or even ordinary moments in life through technology without the complexity of advanced apps or devices, making it a natural way to achieve a goal.
Sone aims to utilise generative art to spread awareness on the importance of enjoying the present moment in times where technology is abundant and over-whelming in every aspect of our lives. We seek to bring people together and create a feeling of permanence, while avoiding constant interruption from social media.
USER RESEARCH
We interviewed different groups, as well as researched online information to gather as much information as possible about our target audience. With our findings, we aim to reach 30-35 year olds who seek to stay updated in the tech world, while sharing their useful findings and try new products.
USER JOURNEY
KEYWORDS / UX DESIGN / USER INTERFACE / WEB DESIGN / PROTOTYPE / WIREFRAME / DESIGN SYSTEM / BRANDING / GENERATIVE AI / TECH / MOTION
THE CLIENT
Sone is a software company that uses innovative technology of generative art
to create highly personalized printed artwork visualized through recorded sound.
The slogan "Alive & Sound" connects with the concept of being alive with our sound capturing product, creating memories that last and become tangible.
project
Context / University Semester Final
Location / Berlin
Date / February 2022
Key Responsibilities / Brand Strategy
UX Research / Prototype / Design System Web Design / Design Direction / Motion Design / Interaction Design
In Collaboration with / Fiorella Bernuy / Antonia Contreras Kate Horbava / Evelyn Fuchs / Camila Castillo
THE oBJECTIVE
After collecting data from our primary and secondary research, we concluded as a team that for a lot of people, eternity is about preserving memories because they are a big part of who we are. Even though it's a great way to record memories and thoughts, the use of social media can be a constant interruption and a distraction in our lives.
Bearing this in mind, our challenge to solve is to find a way to preserve memories without interrupting the present moment. Using generative AI,
we created an app that is a useful way to remember special moments in a tangible way, without having the burden of difficult and/or distracting technology.
Crossing the boundary between
human interaction and generative art.
THE SOLUTION
Create a product that crosses the boundary between human interaction
and generative art, in order to create a tangible memory that lasts.
USER RESEARCH
We interviewed different groups, as well as researched online information to gather as much information as possible about our target audience. With our findings, we aim to reach 30-35 year olds who seek to stay updated in the tech world, while sharing their useful findings and try new products.
USER JOURNEY
KEYWORDS / UX DESIGN / USER INTERFACE / WEB DESIGN / PROTOTYPE / WIREFRAME / DESIGN SYSTEM / BRANDING / GENERATIVE AI / TECH / MOTION
THE CLIENT
Sone is a software company that uses innovative technology of generative art to create highly personalized printed artwork visualized through recorded sound.
The slogan "Alive & Sound" connects with the concept of being alive with our sound capturing product, creating memories that last and become tangible.
project
Context / University Semester Final
Location / Berlin
Date / February 2022
Key Responsibilities / Brand Strategy
UX Research / Prototype / Design System
Web Design / Design Direction / Motion
Design / Interaction Design
In Collaboration with / Fiorella Bernuy / Antonia Contreras
Kate Horbava / Evelyn Fuchs / Camila Castillo
THE oBJECTIVE
After collecting data from our primary and secondary research, we concluded as a team that for a lot of people, eternity is about preserving memories because they are a
big part of who we are. Even though it's a great way to record memories and thoughts, the use of social media can be a constant interruption and a distraction in our lives.
Bearing this in mind, our challenge to solve is to find a way to preserve memories without interrupting the present moment. Using generative AI, we created an app that is a useful way to remember special moments in a tangible way, without having the burden of difficult and/or distracting technology.
Crossing the boundary between
human interaction and generative art.
THE SOLUTION
Create a product that crosses the boundary between human interaction and generative art, in order to create a tangible memory that lasts. Sone's mission is to help people savour their most beautiful, significant or even ordinary moments in life through technology without the complexity of advanced apps or devices, making it a natural way to achieve a goal.
Sone aims to utilise generative art to spread awareness on the importance of enjoying the present moment in times where technology is abundant and over-whelming in every aspect of our lives. We seek to bring people together and create a feeling of permanence, while avoiding constant interruption from social media.
USER RESEARCH
We interviewed different groups, as well as researched online information to gather as much information as possible about our target audience. With our findings, we aim to reach 30-35 year olds who seek to stay updated in the tech world, while sharing their useful findings and try new products.
USER JOURNEY