TAQUERÍA MADRE
TAQUERÍA MADRE
KEYWORDS / BRANDING / WEB DESIGN / PROTOTYPE / RESTAURANT / MEXICAN / REGIONAL CUISINE / POPULAR CULTURE / BERLIN


THE CLIENT
Taquería Madre celebrates authentic Mexican cuisine in an elevated
way while carefully crafting their dishes to share with friends alongside classic drinks. The owners, being Mexican, discovered that the international food scene in the beautiful city of Berlin is amazing, but
the mexican cuisine is lacking attractiveness and authenticity.
The style of the brand needs to echo rustic and raw elements, while still maintaining an elegant representation of Mexico's rich culinary traditions. In our nation, the idea of food takes on a unique significance as numerous familial and social gatherings revolve around meals. This is a significant aspect, often with undertones of ceremony. Social life in Mexico cannot be conceived without taking into account the various culinary delights that ornament our streets.



THE OBJECTIVE
Develop a brand identity, collaterals and a website that harmoniously and effectively communicates the taquería's value and experience to Berliners, as well as the Mexican view of the taco as something "holy".
Through the brand's behavior, typography and color story, the essence of true authentic Mexican taquerías is captured in an elevated way. Taquería Madre seeks to be a place where you
can enjoy a genuine Mexican experience and share classic
drinks with friends.


THE SOLUTION
The logo is composed of a wordmark, mixed in 2 different fonts inspired by street taquerías of various regions in Mexico. Their communication and collaterals tend to be very rough, rustic and sometimes handmade. The brand illustrations and colors are a user-friendly way of depicting how vibrant the food is, and how much Mexicans put tacos, chiles and mezcal in a pedestal.
The Typefaces used are modified in the wordmark, originating from the act of street vendors modifying and adapting graphic elements and fonts to their needs, sometimes without contemplating if it's correct or not. On the restaurant's communication and website, we aim to reflect the personality
of this culinary experience, all while carefully considering the target audience and their needs. Details and simplicity are key
in taking this into action.










KEYWORDS / BRANDING / WEB DESIGN / PROTOTYPE / RESTAURANT / MEXICAN / REGIONAL CUISINE / POPULAR CULTURE / BERLIN


THE CLIENT
Taquería Madre celebrates authentic Mexican cuisine in an elevated way while carefully crafting their dishes to share with friends alongside classic drinks.
Taquería Madre celebrates authentic Mexican cuisine in an elevated way while carefully crafting their dishes to share with friends alongside classic drinks.



THE OBJECTIVE
Develop a brand identity, collaterals and a website that harmoniously and effectively communicates the taquería's value and experience to Berliners, as well as the Mexican view of the taco as something "holy".
Through the brand's behavior, typography and color story, the essence of true authentic Mexican taquerías is captured in an elevated way. Taquería Madre seeks to be a place where you can enjoy a genuine Mexican experience and share classic drinks with friends.


THE SOLUTION
The logo is composed of a wordmark,
mixed in 2 different fonts inspired by street taquerías of various regions in Mexico. Their communication and collaterals tend to be very rough, rustic and sometimeshandmade. The brand illustrations and colors are a
user-friendly way of depicting how vibrant the food is, and how much Mexicans put tacos, chiles and mezcal in a pedestal.
The Typefaces used are modified in the wordmark, originating from the act of street vendors modifying and adapting graphic elements and fonts to their needs, sometimes without contemplating if it's correct or not. On the restaurant's communication and website, we aim to reflect the personality of this culinary experience, all while carefully considering the target audience and their needs. Details and simplicity are key in taking this into action.










KEYWORDS / BRANDING / WEB DESIGN / PROTOTYPE / RESTAURANT / MEXICAN / REGIONAL CUISINE / POPULAR CULTURE / BERLIN


THE CLIENT
Taquería Madre celebrates authentic Mexican cuisine in an elevated way while carefully crafting their dishes to share with friends alongside classic drinks. The owners, being Mexican, discovered that the international food scene in the beautiful city of Berlin is amazing, but the mexican cuisine is lacking attractiveness and authenticity.
The style of the brand needs to echo rustic and raw elements, while still maintaining an elegant representation of Mexico's rich culinary traditions. In our nation, the idea of food takes on a unique significance as numerous familial and social gatherings revolve around meals. This is a significant aspect, often with undertones of ceremony. Social life in Mexico cannot be conceived without taking into account the various culinary delights that ornament our streets.



THE OBJECTIVE
Develop a brand identity, collaterals and a website that harmoniously and effectively communicates the taquería's value and experience to Berliners, as well as the Mexican
view of the taco as something "holy".
Through the brand's behavior, typography and color story, the essence of true authentic Mexican taquerías is captured in an elevated way. Taquería Madre seeks to be a place where you can enjoy a genuine Mexican experience and share classic drinks with friends.


THE SOLUTION
The logo is composed of a wordmark,
mixed in 2 different fonts inspired by street
taquerías of various regions in Mexico. Their communication and collaterals tend to be very rough, rustic and sometimes handmade. The brand illustrations and colors are a user-friendly way of depicting how vibrant the food is, and how much Mexicans put tacos, chiles and mezcal in a pedestal.
The Typefaces used are modified in the wordmark, originating from the act of street vendors modifying and adapting graphic elements and fonts to their needs, sometimes without contemplating if it's correct or not.
On the restaurant's communication and website, we aim to reflect the personality of this culinary experience, all while carefully considering the target audience and their needs. Details and simplicity are key
in taking this into action.









