VIKE SHARING
KEYWORDS / Personal project / ux design / ui design / design system / PROTOTYPE / SHARING APP / WEB DESIGN / MOTION / BRANDING / BERLIN
THE CLIENT
Introducing Vike Sharing, a pioneering company dedicated to transforming urban mobility with our state-of-the-art bike-sharing platform. At Vike Sharing, we are committed to making city commuting more sustainable, convenient, and enjoyable for everyone. Our innovative app offers an intuitive and seamless experience, allowing users to easily locate, reserve, and ride our fleet of modern bikes.
With a focus on eco-friendly solutions and cutting-edge technology, Vike Sharing is redefining the future of urban transportation, one ride at a time.
THE OBJECTIVE
Create an attractive brand design and an intuitive interface that would appeal to a diverse user base. By leveraging contemporary aesthetics and user-centered design principles, I developed a vibrant and cohesive brand identity that reflects the app's commitment to sustainability and convenience. The interface was meticulously crafted to ensure a seamless user experience, from easy bike reservations to real-time tracking, making urban commuting not only efficient but also enjoyable. By creating a seamless, user-friendly platform, Vike seeks to encourage urban residents to adopt more sustainable transportation methods.
The aim was to develop a brand identity that exudes innovation, reliability, and eco-friendliness, making the app an attractive choice for users of all ages. The interface design needed to simplify the process of locating, reserving, and unlocking bikes, while providing real-time updates and ensuring secure transactions. By focusing on these goals, we sought to enhance user engagement, reduce the city's carbon footprint, and promote a healthier, more active lifestyle among urban commuters.
THE SOLUTION
The emblem of the studio constitutes a logotype subtly blending within itself. The concept revolves around observing the degree symbol, employed for precision in architectural tasks, and drawing motivation to fashion a design within the logotype and the simplified emblem. The proficiency and outputs of the studio will be emphasised within the logo's constraints. In the course of layout analysis, the significance of straightforwardness and lucidity renders the job more efficient.
The color scheme presents a vibrant and impactful mix that underpins the concept of minimalism, acting as a spotlight for significant graphics. The font chosen for the brand continues to be uncluttered and refined, yet direct and precise, concentrating on the studio's output. Attention to subtleties and simplicity forms the backbone of a victorious layout. Considering the beautiful complexity and detail of the studio's visuals, we aim to highlight and give it priority.
This project is
still in the works :)
Come back soon for more updates!